On April 8th, Martina McBride will release ‘Everlasting’ (Vinyl Recordings) – a collection of iconic soul and pop songs that see the powerhouse singer “cooing…growling…and dazzling” (Country Weekly). Martina will also perform songs from the album – classics like Elvis Presley’s “Suspicious Minds” and Aretha Franklin’s “Do Right Woman, Do Right Man” – on Today, VH1, The Arsenio Hall Show, at a sold out “Intimate Evening” at the GRAMMY Museum in Los Angeles, and a public show at Hard Rock Café New York with full band, horns and backup singers.
The music on ‘Everlasting’ revives the spirit of the 1950s and 60s recording process, both in sound and substance. Recorded at Blackbird Studio in Nashville, legendary producer Don Was (Bonnie Raitt, Bob Dylan) helped Martina reimagine treasured classics by artists such as Etta James, Sam Cooke and The Supremes. The result is a record stacked with powerful interpretations of timeless arrangements, propelled to new heights by Martina’s extraordinary voice and impeccable music styling.
While it’s not her first foray into covers territory – 2005′s “Timeless” was one of her best-selling discs – she says that she approached this set a little differently. “I was really faithful to the originals on ‘Timeless’ – maybe to a fault, looking back with some perspective. I had grown up with those songs and they were so sacred to me that I don’t know that I had the confidence to do my own thing with them. On this record, having grown as an artist, I felt that it was important not to recreate the song so faithfully that it was a karaoke record. I wanted to be reverent toward the original, but also have my own spin on it.”
“We tracked this record in a very organic way with a lot of vintage instruments. What you hear on the record was what we experienced. There’s not a lot of processing, filtering, or changing of the sound. It’s the way it went to tape live in the studio.”
‘Everlasting’ is streaming now on Billboard here.
Martina’s release week activities will include:
-Cover story interview with Country Weekly (on stands April 4)
-Academy of Country Music Awards (April 6, CBS)
-Performance on Today (April 8, NBC)
-Interview with Great American Country’s Suzanne Alexander (April 8, GAC)
-Public show at Hard Rock Café New York (April 8)
-Performance on Big Morning Buzz (April 9, VH1)
-An Intimate Evening with Martina McBride and Don Was at the Grammy Museum, Los Angeles (April 10, SOLD OUT)
-Performance on The Arsenio Hall Show (April 11, CBS)
To date, Martina has sold over 18 million albums, which have included twenty top 10 hits and six #1 smashes. She has earned more than 15 major music awards, including four wins for “Female Vocalist of the Year” from the Country Music Associations and three wins for “Top Female Vocalist” from the Academy of Country Music.