Cheerios® Partners with Martina McBride

June 1, 2010 — Leave a comment

Cheerios® Partners with Martina McBride and Cal Ripken
Celebrities team with America’s #1 cereal to inspire Americans to take care of their hearts

MINNEAPOLIS, Minn. (May 28, 2010) – Cheerios unveiled today a new partnership with country music superstar Martina McBride and baseball legend Cal Ripken Jr. to inspire Americans to take care of their hearts so they can do more of what they love.

Together with Cheerios, McBride and Ripken are ready to show Americans how their personal dedication to taking care of their heart keeps them energized whether they are on tour, on the go with family or on the field. The group is developing an exciting program that will continue throughout the summer and reward Americans for committing to take care of their hearts.

“Being healthy is important to me, and I have taught my girls that making good food choices is not just about how they look but also about their well-being,” said McBride. “Heart disease is the No. 1 killer of American women, yet too many of us aren’t aware of the way our daily habits affect heart health. Making smart lifestyle choices is key, and I am excited to team up with Cheerios on this campaign to encourage people to put their hearts first.”

“Cheerios is a wonderful brand and something I have enjoyed my entire life, so I am thrilled to partner with them to remind people that it is important to take care of your heart, so you can do what you love,” said Ripken. “As a dad and a guy who is about to turn 50, I try to take care of myself now more than ever. I am excited to use this platform to encourage others to make heart health a priority so we can all do the things that drive us and make us happy.”

As heart health continues to be a significant and growing issue in the United States, Cheerios recognizes the importance of inspiring Americans to become caretakers of their hearts.

“We are elated to team up with such iconic figures as Martina McBride and Cal Ripken Jr.,” said Jeff Hingher, brand marketing manager for Cheerios. “From music to baseball, this partnership is a terrific way to show Americans that no matter what you love to do, you’ll need a healthy heart to do it.”

Consumers are invited to participate in the new Cheerios campaign by visiting and sharing what they will do with their healthy heart.

About Cheerios
Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats. The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every eight boxes of cereal sold in America is a box of Cheerios. General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Fruity Cheerios, Cheerios Crunch, Yogurt Burst Cheerios, Banana Nut Cheerios and Chocolate Cheerios. For more information, go to

About General Mills
One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Visit

New Martina Moment Up

May 16, 2010 — Leave a comment

Click Here to view this week and past Martina Moments

Music City Keep On Playin’

May 14, 2010 — Leave a comment

GAC has teamed up with the Nashville Convention & Visitors Bureau, Gaylord Entertainment and an incredible lineup of artists to present: Music City Keep on Playin’ – A Benefit for Flood Relief.

Live on GAC & GACTV.COM Sunday, May 16th at 8pm ET

The concert will take place at Nashville’s historic Ryman Auditorium. All money raised will go to those in need in Middle Tennessee. The Community Foundation of Middle Tennessee will be the organization processing and distributing donations.

For More Info

Nashville Rising: A Benefit Concert For Flood Recovery

May 10, 2010 — Leave a comment




Tickets Go On Sale To General Public Friday, May 14th

On Tuesday, June 22nd, the Music City community will unite to assist victims of the floods that ravaged Nashville and Middle Tennessee earlier this month. “NASHVILLE RISING: A Benefit Concert for Flood Recovery,” will take place at Nashville’s Bridgestone Arena. It will feature performances by Tim McGraw and Faith Hill, who are spearheading the event, and numerous other artists. This superstar line-up will continue to grow and many additions will be announced as the event draws closer.

“The damage that we’ve seen to people’s homes and the effect that the flooding has had on their lives is unimaginable. But we’ve seen the spirit of our community first hand, as volunteers, church groups and our local business leaders rally to help,” said Tim and Faith in a statement. “We all need to continue to support those in need in any way that we can, and for that reason we could not be more appreciative to all of the artists, the companies and the people behind the scenes who collectively will make June 22nd a truly special night.”

Tickets will go on sale to the general public this Friday, May 14th, at 10:00 A.M. CST at Ticket prices will range from $25 to $75. Ticket auctions on select seats and VIP packages will also be available. The event will be presented by AEG Live/The Messina Group, Live Nation and Outback Concerts. Corporate sponsors thus far include Bravado, Ticketmaster and Outback Steakhouse. For information on becoming a corporate sponsor, please contact

“NASHVILLE RISING” will benefit the Community Foundation of Middle Tennessee, which provides philanthropic services that enhance the Middle Tennessee area. The Foundation’s Tennessee Emergency Response Fund ensures that one gift can impact the widest range of charitable needs. In the course of rebuilding lives disrupted by this devastating flood, it is impossible to know just what the needs of those affected will be. This Fund is already operational and will continue to strategically address needs as they emerge. For additional information, please visit

Penticton, BC Presales

May 7, 2010 — Leave a comment

Martina fan club members have early access to tickets for the Pentiction, BC show Friday, July 30 at the South Okanagan Events Centre.  The public onsale is Friday, May 7. 

Code is avaliable from Friday, May 7th through 10:00pm PST Wednesday, May 12th. You can find the code here


Purchase Tickets

Tickets are limited.