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Martina McBride Launches Lady Luck Women in Country Music National Lottery Promotion

Atlas Experiences and Martina McBride Exclusively Collaborate to Create a $500,000 Private Concert Second-Chance Lottery Prize Package

Atlas Experiences, in partnership with the Texas Lottery, is thrilled to announce the inaugural launch event for the national lottery promotion of Lady Luck Women in Country Music featuring Martina McBride. This landmark event at H-E-B Slaughter & South Congress in Austin, Texas, on Wednesday, April 3, 2024 signifies the official launch of the Texas Lottery’s Lady Luck 777 scratch ticket game. Martina McBride will be on-site, to meet fans, lottery players and sign autographs, making this launch an unforgettable celebration of the national promotion.

Martina McBride, renowned for her 14 Grammy Award nominations and four Country Music Association Awards for Female Vocalist of the Year, will join Texas Lottery Deputy Executive Director Ryan Mindell to kick off the festivities. Event attendees will witness Martina McBride purchasing the new Lady Luck 777 scratch ticket game at the H-E-B location in Austin.

McBride and Mindell will discuss the exciting opportunities of the multi-jurisdictional Lady Luck second-chance promotion. This promotion provides Lottery players an opportunity to win additional prizes, including an all-expenses-paid trip to the Lady Luck multi-jurisdiction lottery event at Dollywood, DreamMore Resort & Spa and a chance to win a $500,000 cash prize, along with VIP meet and greet experience with the country music icon. “We are delighted to partner with Atlas and Martina McBride to bring this unique and exciting opportunity to Texas Lottery players,” said Ryan Mindell, Deputy Executive Director of the Texas Lottery. “Atlas Experiences’ collaboration with Martina allows us to add an exciting dimension to the Texas Lottery’s second-chance prize offerings, and we are excited to see the response from our players.”

“As CEO of Atlas Experiences, I am proud to continue to innovate and create value added opportunities to partnerships like this one with Martina McBride,” stated Derek Gwaltney Founder & CEO of Atlas Experiences. “We strongly believe in the transformative power of unforgettable experiences and life changing cash prizes to enhance player participation and enthusiasm.”

Martina McBride, with over 23 million albums sold and multiple Grammy nominations to her name, is not only a celebrated artist but also a philanthropist and cookbook author. Her impactful contributions to country music have earned her numerous awards and accolades.

“I’m thrilled to collaborate with Atlas Experiences and lotteries across North America in crafting this once-in-a-lifetime concert event at Dollywood to award someone $500,000,” expressed Martina McBride.

The Texas Lottery Launch event will begin at 11 a.m. on Wednesday, April 3, at the Slaughter & South Congress H-E-B in Austin, TX. Martina McBride will be available for a brief photo opportunity and autograph signing session following the discussion with Ryan Mindell.