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When Martina McBride comes to town, she is known for bringing more than musicians and roadies. After a fan created a superstar idea, McBride is giving voice to a remarkable grassroots charity, CBS News’ Dean Reynolds reports.

McBride is a recording industry mainstay, a performer whose music has a deep impact on her many fans, none more than Sheila Jones.

“I think instead of speaking to your head, it speaks to your heart and inspires you to go above and beyond,” Jones said.

One song in particular, about a husband supporting his cancer-stricken wife, gave Jones an idea that ignited a four-year-old movement, now known as Team Martina. It has become a worldwide charitable phenomenon.

“The first thing that we did was the breast cancer walk in Nashville, and we had people come to Nashville from 10 or 12 different states,” Jones said. “I had no idea that there were so many people around the country that would want to join in.”

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